London, Apr 19 (ANI): A cartoon depiction of a topless woman has been deemed too sexy for Sweden's state run liquor store monopoly Systembolaget, forcing a brewery in Denmark to change the beer bottle's label.
The bottle features a cartoon image of a woman who is half submerged in what appears to be a bathtub full of water. Above her, the word "Lust" appears in capital letters.
The beer is part of a seven-part Sinner Series, from Danish brewers Amager Bryghus, with each of the sins represented by a cartoon image on different bottles.
But Sweden's state-run liquor retailer has decided that the picture on the Lust bottle, which contains a sweet Belgian ale with a 9.2 percent alcohol content, doesn't abide by Sweden's alcohol etiquette.
"We can't accept the label, it's against Sweden's alcohol laws," Systembolaget spokesman Lennart Agen told The Local.
As a result, Systembolaget has told the brewers to remove or edit the picture if the beer is to be sold in Sweden. The brewers responded by simply blacking out the entire label so neither the woman nor the bath is visible at all.
But it wasn't an easy process, according to the brewers.
Henrik Papso, head of communications at the brewery said that they had to go through ten attempts before they'd accept it. (ANI)
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