New York, Apr 11 (ANI): American Apparel is once again in hot water with Britain's advertising watchdog for using "voyeuristic" images of women in "vulnerable poses."
The clothing retailer was slammed by the Advertising Standards Authority (ASA) for "inappropriate" photos that were "overtly sexual" and "objectified women" on its website, the New York Daily News reported.
One set of six pictures showed a model with thigh-high socks sat on a bed. She had her legs open, or in a kneeling or reclining position.
Other photos saw a woman reclining on a bed with her legs in the air, wearing only a sweater with her bottom half appearing to be naked.
The ASA ruled the "gratuitous" pictures were "likely to cause serious offence" and told the firm it must never publish them again "in their current form."
An investigation had been launched after complaints were made that models on the site "appeared vulnerable."
American Apparel, which said it had done "it's best" to adhere to industry rules, was also ordered to restrict future ads to photos that would not cause offence, according to Marketing Week.
It's not the first time the company has been in trouble with the ASA.
Bosses were criticized twice in December 2012 for appearing to sexualize young girls in its adverts. (ANI)
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