London, April 5 (ANI): Men's underwear is becoming a recession-busting item, with one major retailer reporting an increase in sales by 28 per cent since the start of the year.
London retailer Selfridges has likened sales of men's "bodywear" - underwear, sleepwear and socks - to the lipstick effect, the term coined for women buying small but luxurious items in times of recession.
Men's underwear has emerged as one of the strongest performers at the store, the Daily Express reported.
Underwear by Versace or Dior includes briefs at 55 pounds or a silk dressing gown by Savile Row tailor Derek Rose for 915 pounds.
According to Buying manager Richard Sanderson, men have become much more fashion-conscious in their choice of underwear. (ANI)
|
|
Comments:
