Thiruvananthapuram, March 8 (IANS) Kerala's Ayurveda tradition has captivated visitors at ITB Berlin, the world's leading tourism trade show.
'Kerala: Home of Ayurveda' is the theme of the Kerala Tourism pavilion at this year's show in the German capital, which began Wednesday.
Tourism Minister K. Chiranjeevi visited the pavilion built over 128 square metres. A Kerala Tourism delegation headed by Tourism Minister A.P. Anil Kumar was also present, said an official release from Berlin.
As many as 23 trade partners from Kerala are participating in the travel show, being attended by the Who's Who of global tourism and travel trade.
Last year, ITB Berlin received 170,000 visitors, including 113,000 trade visitors. About 11,000 tourism trade companies from 180 countries attended the show.
"We are presenting Kerala's highly regarded tradition of Ayurveda to the world here in Berlin because of the wide-ranging remedies offered by it. Ayurvdeda is as much a brand in Kerala today as the state's backwaters, beaches and hill stations," Anil Kumar said in the release.
The free Ayurveda consultation, handled by an expert physician, has already drawn large number of visitors to the Kerala pavilion at the five-day show.
Free massage, large display of Ayurveda medicines and elements also add to the attractions at the stand.
Germany, which is hosting the annual ITB Berlin, is a key market for Kerala Tourism.
Visitors from Germany constitute a substantial share of foreign travellers who avail of the benefits of Ayurveda during their holidays in Kerala.
"Kerala's Ayurveda is known around the globe for its astounding benefits, in terms of both wellness and cure. The ITB Berlin is the ideal platform to inform the world further about this time-tested tradition and the high quality Ayurveda treatment facilities available in the state," Kerala Tourism secretary Suman Billa said in the release.
The ITB Berlin 2013 ends March 10.
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