London, Feb. 15 (ANI): Adidas will soon be launching a new shoe, which has an added bounce built into its soles.
The sportswear giant said that the 110-pound Energy Boost contains a new material - dubbed "energy capsules" which are melted and built into the sole, the Daily Mail reported.
The new material returns more energy to the runner - meaning that the wearer can run much more efficiently on the roads and go for longer without spending as much energy.
The footwear will be launched on February 27 with just one design - a minimalist black and yellow - though other variations will follow, including a professional athletes' version to be worn for the 2013 London Marathon by Kenyan runner Wilson Kipsang, winner of the 2012 event.
The Energy Boost is the first running shoe from Adidas to be equipped with the revolutionary technology.
The new shoe is believed to be brought out in response to Nike's LunarGlide range. (ANI)
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