Thiruvananthapuram, Jan 11 (IANS) The third edition of Coir Kerala, to be held at Alappuzha Feb 1-5, is expected to have representatives from 60 countries, a minister said Friday.
Revenue and Coir Development Minister Adoor Prakash told the media here that the event will be the biggest platform in the sector for international collaborations, buyer-seller meetings, exchange of ideas and technology, and displays of innovative products.
"The number of quality visitors confirmed so far has swelled manifold compared to the previous editions and the government is expecting a direct sale of over Rs.200 crore this time," he said.
Coir Kerala, which has now become the biggest-ever expo of coir and natural products in the world, is being organised by Kerala's coir development department with a view to regain the glory of coir, regarded as the golden yarn of the state.
"Our government has taken several welfare measures to better the plight of workers in the field and support the cooperative societies. This event is also another attempt to help them find opportunities in the domestic and international markets," added Prakash.
The mega expo will capitalise on the 'Go Green' movement and the growing preference for eco-friendly, natural fibre products around the world as awareness of natural products and their ecological advantages are gaining strength.
It will also enable major trading and retail chains to choose latest designs, exchange ideas on current fashion trends and preferences of customers for coming seasons.
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