Microsoft launches TV campaign to overshadow Google
In an initiative to prove Microsoft's search engine Bing is superior in quality than Google, Microsoft has launched a nationwide campaign called "Bing It On" in the US.
The software giant unveiled the site "bingiton.com" that will enable the users to input five search queries and all the search results of Bing and Google will be shown in two columns, reported Xinhua.
For every query, users can select a winner (or a draw) and the test will display which search engine tops the list at the end.
Microsoft said that an independent study made by a company has confirmed that people chose Bing search results in comparison to Google nearly 2-to-1 in blind comparison tests.
"Bing It On" challenge, started from Thursday will be promoted in the US through TV and on-line ad campaign, and will also be featured in Microsoft retail stores.
"It's time to break the Google habit and learn why you deserve more from your search engine," Mike Nichols, corporate vice president and chief marketing officer of Bing, said in a statement.
According to research firm comScore, Google accounts for approximately 67 percent of entire searches in the US during July, whereas Bing has slightly over 15 percent.
-With inputs from IANS
Read More: Bank Street | B.r Street | K M Street | Motilal Street | Bellary G T Street | Harapanahalli Joshi Street | Kottur Temple Street | New Street Bo | Mahadana Street | Pookkara Street | Arisikara Street | Vanakkara Street | Muslim Street | Ma West Masi Street | Kannar Street | Tirukachinambi Street | Cutcherry Street | Mettu Street | Cholakkadai Street | Nut Street
4TH C V RAMAN INT'L FELLOWSHIP LAUNCHED FOR RESEARCH
May 21, 2013 at 10:07 PM
WE WILL BRING A NEW LAW TO REGULATE FIXING : JITENDRA SINGH
May 21, 2013 at 10:00 PM
COURT ALLOWS FIVE DAY POLICE CUSTODY FOR THE IPL FIXERS
May 21, 2013 at 9:58 PM