Microsoft launches TV campaign to overshadow Google

In an initiative to prove Microsoft's search engine Bing is superior in quality than Google, Microsoft has launched a nationwide campaign called "Bing It On" in the US.

The software giant unveiled the site "bingiton.com" that will enable the users to input five search queries and all the search results of Bing and Google will be shown in two columns, reported Xinhua.

For every query, users can select a winner (or a draw) and the test will display which search engine tops the list at the end.

Microsoft said that an independent study made by a company has confirmed that people chose Bing search results in comparison to Google nearly 2-to-1 in blind comparison tests.

"Bing It On" challenge, started from Thursday will be promoted in the US through TV and on-line ad campaign, and will also be featured in Microsoft retail stores.

"It's time to break the Google habit and learn why you deserve more from your search engine," Mike Nichols, corporate vice president and chief marketing officer of Bing, said in a statement.

According to research firm comScore, Google accounts for approximately 67 percent of entire searches in the US during July, whereas Bing has slightly over 15 percent.

Earlier also, Microsoft had run national ad campaign against Google in US. In February, Microsoft published advertisements in leading US newspapers like The Wall Street Journal and The New York Times, highlighting concerns about Google's privacy policy.

-With inputs from IANS