London, December 16(ANI): A virtual change room embedded with a video camera that maps your body and superimposes images of clothes has been set up in an aisle in an Australian supermarket.
This is one of the new technologies being tested by Coles in a bid to create a better shopping experience.
The Australian supermarket chain is testing a range of technologies, revamped food areas and market-style delicatessens that could revolutionise our visits to the grocery store.
Shoppers at the grocery giant's refurbished Southland store can also use hybrid checkouts that allow self-service with a conveyor belt for big trolley loads, and can also be converted to a traditional version manned by staff.
A queue-busting handheld device that scans groceries while customers are in line will also soon be tested in busy periods, along with free fruit at the children's trolley return.
Store format manager Theo Sarantopoulos said the concepts could be extended to other stores if feedback was positive.
"We have listened to customers in focus groups about what they want and hope to create a better shopping experience," the Daily Mail quoted Sarantopoulos as saying.
The new face of supermarket shopping also allows shoppers to browse recipes on iPads while sitting at a cafe sipping a cappuccino, or slip their takeaway cuppa into a trolley cupholder.
Chefs prepare pizzas, sushi, sandwiches, hot dinners and offer combo drink-and-meal deals from a new kitchen area.
"People are telling us they'd like help with solving the dilemma of what's for lunch or dinner tonight," Sarantopoulos said.
Customers can also select pieces of meat to be aged in a cabinet, or get their fish marinated and new foods are served at an expanded deli.
"We want it to feel more like a market," Sarantopoulos said. (ANI)
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