Almost half of shoppers can't remember why their splurged on items

London, October 3 (ANI): Almost half of shoppers cannot remember why they made a purchase by the time they have taken it home.

According to a new survey, 48per cent of buyers in the U.S. admit to not remembering the reason they originally bought items, the Daily Mail reported.

The research, released by Oxygen Media ahead of its new series My Shopping Addiction, revealed that seventy-three per cent of women aged 18 to 34 have shopping addictions, splashing cash on goods such as makeup, clothing and shoes.

Dr Ramani Durvasula, a professor of psychology at California State University in Los Angeles, describes that for many shopping has become "a mindless pursuit".

"People may find themselves blindly consuming rather than taking a moment to figure out what they are trying to fix with the shopping," he said. (ANI)