Melbourne, September 28 (ANI): The word 'f----t' has been used more than 2.5 million times on Twitter since July, it has been revealed.
Similar terms - "so gay" (896k), "no homo" (818k) and "d-e" (346k) - have been tracked by nohomophobes.com, a new website that "holds a mirror up to society".
On Thursday alone there were more than 23,000 Tweets containing the word "f----t".
The goal is to reveal the extent of society's "casual homophobia".
Justin Koonin, the convenor of NSW's LGBT rights lobby says the old "sticks and stones" idiom doesn't apply to homophobia, encouraging people to stop and think about their behaviour.
"I think (nohomophobes.com) shows very clearly that people use homophobic language all the time," he told news.com.au
"Sometimes, quite often, people don't mean to cause offence and sometimes people don't take offence. But sometimes they do and you know never know.
"It's something you need to be mindful of because for many of us language does hurt."
"This kind of language leads to isolation bullying, beatings, violence, and in some tragic cases the suicide of our young people - and that really has to stop," said Dr Wells.
"By naming these words, we actually want to draw people's attention to their power. I'd say 2.5 million uses of the word 'f----t' is pretty clear evidence," he added. (ANI)
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