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Serena Williams takes women's fashion to NFL

Washington , Sat, 04 Aug 2012 ANI

Washington, Aug 4 (ANI): Serena Williams, who is busy competing at the Olympics at the moment, will be seen in a new series of fashion advertisements when the London Games wrap.

Williams, Melania Trump and Condoleezza Rice are among the NFL fans who will be appearing in ads promoting team-themed apparel and gear next week in a campaign called "It's My Team."

And these outfits aren't just for game day. There are fitted blazers, burn-out T-shirts and earrings - all with a feminine twist.

In her ad, Williams-who is not only a fan but also a limited partner in the Miami Dolphins-wears her colours in a graphic T-shirt paired with a dressy little black jacket. The image makes its debut in September magazines.

"Forty-five percent of fans are female and that continues to grow," CBS News quoted Tracey Bleczinski, vice president of NFL consumer products, as saying.

"We do have something for everyone, and this campaign aims to communicate that if you are living and wearing football, you can do it every day, year-round," she said.

After the photo shoot, Olympic swimmer and TV host Summer Sanders wore her outfit home, Bleczinski said, and that's just what the NFL wanted.(ANI)


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