London, July 30 (ANI): A majority of the fans and spectators at the Aquatics Center in London were thwarted when several swimmers wore noise-eliminating headphones, which blocked out fans' cheers, before diving in the pool for their races.
Sun Yang, who went on to win a gold medal, was one of several seen wearing the 'Beats by Dr Dre' headphones at the swimming finals on Saturday night, even though fans had specially travelled from China to cheer him on.
The headphones, endorsed by U.S. rapper Dr Dre, are designed to block out all background noise
Athletes are believed to favour these specially designed headphones because they allow them to focus in the moments before they take them off to swim, but the fans are clearly not impressed.
"Why are these swimmers coming out wearing headphones? Take them off and soak up the atmosphere you idiots," The Daily Mail quoted one of the fans, as tweeting.
"If I was a fan who travelled to support a swimmer who then appeared with headphones on, I'd feel like being a bit quiet," another fan Ella McSweeney tweeted.
Another fan Nicholas Veevers added: "I see the Beats headphones pandemic has spread to swimming now. Leave them in the locker lads, you must've had an extra 30 seconds of tune."
Apart from disappointing the fans, the swimmers who wore the headphones are likely to have left Samsung, the official technology sponsor of the games, peeved to some extent, as Beats by Dre headphones are owned by one of their fiercest corporate rivals, HTC.
Meanwhile, a LOCOG spokesperson confirmed that Beats by Dre were not an official sponsor, saying: "It must be that the athletes just like them." (ANI)
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