Jessica Simpson 'working very hard to get back in shape'

Washington, July 19 (ANI): New mother Jessica Simpson is putting in her best efforts to get her pre-baby body back, and is excited about the expected transformation.

In late May, the 31-year-old designer started Weight Watchers - for which she's a spokesperson - and has been focused on losing weight gradually.

"She understands it's a process," People magazine quoted a friend of Simpson as saying.

The source added that the star is "working very hard and she's excited."

A representative for the weight-loss company vehemently denied rumours that there's a deadline for her to lose her post-baby bulge.

"Weight Watchers is in it for the long haul," a spokesperson said.

"We're with her 100 percent as she develops a whole new relationship with food and activity," the spokesperson added. (ANI)