'Twitter will last longer, become more valuable than Facebook', says expert

London, May 8 (ANI): Micro blogging site Twitter is expected to last longer and become more valuable than social networking giant Facebook, one of the UK's leading ad men has claimed.

Ad firm Ogilvy and Mather's vice-chairman Rory Sutherland, who helped to turn Microsoft into a major consumer brand in the Eighties, said although Facebook might be the most popular social network at the moment, it could struggle to maintain that position in the future.

"I can see Facebook being superseded more easily than Twitter being superseded," The Telegraph quoted Sutherland, as saying.

"As a forum for outbursts, Twitter's [character] limit, its haiku element is very appealing. I wouldn't bet against it being more valuable [than Facebook] in the long term," he added.

Sutherland's remarks come as Facebook is gearing up for the largest initial public offering the technology sector has ever seen.

Twitter is growing rapidly in metropolitan areas, but has struggled to make money out of advertising.

Sutherland, however, believes that Twitter's 'potential for making money is higher than anyone realises'. (ANI)