Brits more excited over bagging a bargain than finding 'the one' for them

London, Feb 18 (ANI): Bagging a bargain in the shops gets people from Britain more excited than love at first sight, according to a scientific study.

The experiment, carried out by neuropsychologists, found the people from UK responded with greatest excitement when shown discounted products.

Excitement levels hit their highest when participants in a study spotted a good bargain compared to an array of other stimulants and luxury goods

A number of results confounded expectations, such as women preferring 150 pounds off a washing machine to the Hollywood heart throb Ryan Gosling.

Watching football was found to produce an average heart rate 14 percent lower than being shown a "buy one get one free" deal.

One female participant's heartbeat reached 187 beats a minute when looking at a deal to save 85p on shower gel, a higher reading than riding a roller coaster.

The consumer behavioural study was carried out by David Lewis, a leading neuropsychologist, to see how people respond to different price discounts and product offers.

In the experiment, sponsored by T-Mobile and carried out over three days, six men and six women were attached to chest monitors, skin conductors and eye-tracking equipment.

These recorded the physiological signs of excitement generated by the body.

Results showed that excitement levels hit their highest when participants spotted a good bargain.

Stimulants and luxury goods including the opposite sex, designer clothes, fashion accessories, expensive jewellery and sports cars had less effect.

"We've measured excitement in all kinds of various situations from the build-up to a big sports match to driving a fast car," the Daily Mail quoted Lewis as saying.

"Yet when it came to getting a good deal, those were some of the highest levels we have seen.

"Bagging a bargain was routinely shown to be more exciting than love at first sight - an experience that typically causes a peak in the physical symptoms of excitement shown in both men and women," he said.

Products marked half price or available on a 'bogof' deal generated the greatest level of excitement in men, quickening the pulse to nearly 90 beats a minute.

The prospect of a beer didn't come close, with heart rates barely rising above the average resting rate of 75 beats a minute.

For women, the offer of Christian Louboutin shoes, Mulberry handbags and even a holiday with the girls couldn't match the levels of excitement from getting a discount. (ANI)

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