Victoria Pendleton debuts new ladies' bikes at Halfords

London, Jan 27 (ANI): Olympic champion Victoria Pendleton is launching her new range of pretty ladies' bikes at Halfords.

Pendleton ditch the Lycra for its debut photocall and looked girly and fresh in a red sixties style frock with bow and button detailing.

And she chose a vintage look with bouffant hair to match the baby blue roadster she was posing with.

Her locks were backcombed to give it body, while she finished her cute look off with flat navy blue shoes.

The sports woman happily posed next to the bicycle, which gave off a vintage style with its cream wheels and brown handles, the Daily Mail reported.

Pendleton is launching the range in Halfords stores across the country and was attending a special shoot outside the Berkeley Hotel in Knightsbridge, London on Thursday.

A message on the Halfords Twitter page earlier in the day read: 'Photo shoot with the gorgeous Victoria Pendleton'. (ANI)