London, July 27 (ANI): Questions are being raised about the feasibility of England hosting neutral Test matches after the poor spectator turnout for the Pakistan-Australia match at Headingley resulted in 750,000 pounds in losses last week.
An intensive marketing campaign focused on Yorkshire's large Asian population failed to deliver with crowds of only 4,000 on the first two days, far lower than the 10,000 the club had hoped for, The Telegraph reports.
That led Stewart Regan, the club's chief executive, to admit losses in ticket revenue of between 500,000 and 750,000 pounds.
"If you look at it from an operational point of view the event delivered, but if you look at it commercially it cost us in terms poor ticket sales and uptake of hospitality," said Regan.
He added: "It [revenue] was substantially down on where we would need to be and as a result we will be reviewing our cost bases and looking at various areas to make savings."
"Going forward, Pakistan-India would be an attractive match, but there has to be a way of sharing in the upside and the downside," said Regan. (ANI)
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