Mumbai, Dec 12 (ANI): In a unique marketing strategy to promote his upcoming film '3 Idiots', Bollywood actor maker Aamir Khan has virtually disappeared into thin air before the film's release.
The star cast of the film during a media conference held here on Friday disclosed that Khan would be on an adventure trip throughout the country for two weeks.
Asked by the media whether it is a publicity stunt to attract audience, producer Vidhu Vinod Chopra denied and said that his film already has houseful bookings.
"When 3 Idiots releases, you tell me are you going to see it or not? My film is houseful already. When this film releases, even if Aamir would not have played this game, wouldn't you have watched the film? When the houses are full for my film, why would I do such game stunts for attracting people to watch my film," said Chopra.
Directed by Rajkumar Hirani, the film essays the story of three friends whose dismal grade point averages at the Indian Institute of Technology influence their friendship, love life and career choices.
The film, set for release on December 25, has brought Khan and producer-director Vidhu Vinod Chopra together for the first time.
The film also stars actor Kareena Kapoor in the female lead. (ANI)
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