DIWALI: ONLINE SHOPPING TAKING AWAY CUSTOMERS FROM MARKETS
In this era of technology and internet, buyers, this Diwali, are drifting towards online shopping which saves their time and money. Shopkeepers feel online platforms are posing a big challenge to their business and have become an alternative in today’s busy life but also think that this has taken away the fun of festivals. They feel the happiness of shopping in a market and seeing things physically can never be compared with online shopping. Meanwhile, there are some buyers who support this view of the shopkeepers.