Image: Abhay Deol and Sonam Kapoor at the launch of Pure Concept

Abhay Deol and Sonam Kapoor came to the launch of a luxury home decor and furnishing brand, Pure concept launched in Mehbbob Studios, Mumbai.

Dalbir Singh, CEO of The Pure Concept said, "The Pure Concept is a creative statement that seeks to bring to the discerning customer the signature looks from across the world, season after season, and provides form to an aesthetic experience they seek to bring alive in their homes".