Vodafone fined $960000 against misleading advertisement
Vodafone New Zealand has reportedly been fined 960,000 dollars against a charge of misleading marketing campaign.
With this, the total fine of the telecom giant for using misleading advertisement reached to approx 15 million dollars, the highest ever fine for one defendant.
Earlier, in July his year, Vodafone was pleaded guilty in the Auckland District Court to 11 representative charges put by the Commerce Commission of misleading consumers.
As per Stuff.co.nz, the judge had reduced the penalty from a 1.2 million dollars starting point to 960,000 dollars giving a 20 per cent discount for early guilty pleas by Vodafone.
Stuart Wallace, the Commerce Commission's competition manager said the decision was taken to restrict the companies from using misleading 'headline message'.
"In issuing these penalties the court has recognised that Vodafone's actions caused significant detriment to consumers and competitors," the report quoted Wallace, as saying.
"The commission is hopeful that the outcome of the case will provide a significant deterrent to others," Wallace added.
The charges were related to a promotional advertisement offering the Supa Pre Pay customers a 10 dollars credit to their account if the registered their details at a Vodafone website, says report.
Later, the website was found faulty when number of customers were unable to complete the registration process and did not get their 10 dollars credit.
-With inputs from ANI
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