Yahoo's new iPAD browser and Desktop Plugin Axis brings an amazingly new look

Yahoo has entered in the market of mobile browser with a bang. It has launched a cool new Axis browser simultaneously for desktop (as an plug in), iPad and iPhone (as an browser).

The design is completely different as the search results are shown in a horizontal display of web page thumbnails at the top of the page. When you type in the search box horizontal thumbnails open that can be dragged or browsed and when you click on a page it opens just below so as the search remains open above. However, there is an option to hide and show the search result.

Axis has a Plugin for all browser including Chrome, Firefox, Internet Explorer and Safari. For desktop the search box and thumbnail is shown just below while the search result is shown above.

In both the cases user doesn't need to navigate away from the current page for search.

Senior Vice President, Connections of Yahoo Inc. Shashi Seth said, "Our search strategy is predicated on two core beliefs, one, that people want answers, not links and two, that consumer-facing search is ripe for innovative disruption".

Though it will face a stiff competition from Google Chrome, Mozilla Firefox and Internet Explorer who have already established themselves in the market.

Yahoo has been in news for quite some time and is facing a crisis situation and has recently changed its CEO. New CEO is Ross Levinsohn who has replaced Scott Thompson.