Novak Djokovic named new face of Japanese clothing giant Uniqlo

New York, May 25 (ANI): Novak Djokovic was announced on May 23 as the latest global brand ambassador of Japanese retailer Uniqlo.

The tennis ace is to showcase match wear designed by the retailer at the upcoming Roland-Garros French Open.

Djokovic, who is the world's top-ranked male professional tennis player, will not only be dressed by Uniqlo for sporting events-he will also collaborate on future product lines and co-develop the ultimate Uniqlo functional wear, the New York Daily News reported.

When Roland-Garros kicks off May 27, tennis fans will be able to see the collaboration's first results in action.

At a press conference ahead of the tournament Djokovic gave a preview of his new kit, designed by Uniqlo creative director Naoki Takizawa.

It comprises a white pair of shorts, polo shirt and zipped jacket with blue and red stripes inspired by the flag of his native Serbia.

The new deal puts an end to Djokovic's relationship with Italian sportswear brand Sergio Tacchini.

"I feel a natural connection with UNIQLO. To me, UNIQLO is not fast fashion, and it's not sportswear," Djokovic said.

"UNIQLO is the ultimate functional wear, which is exactly what I need as both a sports person and an individual who leads a very active life.

"I look forward to collaborating with UNIQLO in the development of new products and to getting to know the global UNIQLO family better," he added.

While there are not yet details on when Djokovic's Uniqlo collaboration will hit stores, it is known that a custom-designed charity UT (Uniqlo T-shirt) will be manufactured to sell at selected Uniqlo stores and online.

Proceeds from the sale of this UT will be donated to the Novak Djokovic Foundation to support children's programs. (ANI)