World's first invisible ad 'lynx effect' unleashed

Melbourne, May 10 (ANI): Lynx, a deodorant brand, has pulled a marketing stunt in inner Sydney by taking over a terrace house and filling its windows with what it claims are the first "invisible ads".

Passersby were given special sunglasses which when worn revealed Lynx ads on each of the LCD screen in the terrace windows.

The windows showed moving images ranging from a dog in a swimming pool to a couple in a passionate embrace, News.com.au reported.

Spectators stood in awe at what Lynx is calling the first invisible ad ever made.

This so called "Lynx effect' was used to promote a new unisex fragrance called Anarchy.

The media savvy campaign is part of a new push into the women's deodorant market by the scent maker. (ANI)

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